Work is Work and Schnapps is Schnapps
What makes photos you post for your business or your professional brand different than your personal photos?
Those that have followed my work over the past few years know that I’ve spent much of that time living in Germany—and picked up a few things. One cultural difference you learn working there is that even though you may not enjoy every aspect of work—even when you’re doing what you love—you put your head down and get through it. Then you give yourself time to relax or celebrate afterward. Generally you talk about and do only work while at the office—saving what we as Americans would consider “watercooler chat” for after work hours.
So how does this saying apply to photos for your professional branding? This comes down to the story that you want to tell. Your profession or business may have started with you and have a big part of yourself in the brand. However, this isn’t necessarily the same “side” (warts and all) that your closest family and friends get to see. You want your clients to get to know you but you may want them to see you in a certain way.
So how do you make this happen?
Photos that define your professional brand require more research and a lot more planning than your personal and family photos. You’re also sharing your story with a different audience and need to craft your images to match that story. We all work on this over time and make changes as our service or product evolves—including me. So take a look at what you have now and make a plan to improve what you have.
Keywords: 2018, blog, business, goals, photography, professional, professional photos, so your life images
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